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Mobile ticketing is often referred to as an emerging market, but the fact remains that mobile ticketing solutions have been in commercial use for over five years. The reason for its “emerging market” tagline is primarily driven by the continued market movement and development in terms of technology usage. No single solution has gained considerable traction with multiple solutions and technologies targeted towards multiple use cases. This has left a fragmented market in terms of technology types, although this choice has presented a competitive market landscape with technology platforms contending against one another.
To date there are four main technology types used to deploy mobile ticketing with varying degrees of success: SMS, QR code, NFC, and others including mobile wallets and applications. This report will take a closer look at the various methods of deploying mobile tickets within the transportation stadia and events markets. The report will provide a comparison of the competitive platforms and analyze the success of each mobile ticketing solution to date with ABI Research’s view of each technology platform’s future outcome accompanied by forecasts detailing the delivery of mobile tickets by technology and market vertical over a five year period.
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